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Category: Self-Service Analytics

Toll-free services: How carriers are using real-time usage data to turn a commodity into a goldmine

How do you compete when you’re offering the same product at the same price point?  You amplify the business value by making it easy to connect your product to your customers’ business objectives. Leveraging real-time usage data, carriers are using this approach to reinvent a 50+ year old commodity into a goldmine for their business customers. It may seem hard to believe but toll-free numbers have been around since the 1960s. The concept is simple – a cost-free way for consumers to connect with businesses.…   MORE

Real-Time Usage: The Data B2B Customers Would Kill For

Everyone loves a surprise – except when it comes to their invoice.  This ‘bill shock’ has been widely addressed on the consumer front with real-time visibility and alerts into usage, but very little has been done to address this need among the business base. Why? Because there’s an incredibly complex maze of products, services, plans, rates, corporate policies, cost structures, and more to factor in.  How do you know what’s relevant to who in order to help them avoid the unexpected?  Or…   MORE

Using self-service analytics to strengthen your teams’ customer understanding

The saying ‘a team is only as strong as its weakest player’ couldn’t ring more true when it comes to big data analytics.  Although companies have invested a considerable amount of resources to data management, there’s still a major gap that often leaves the front-line players feeling ‘weak’ in customer understanding. Without the ability to directly access the data and insights they need, functional teams – such as sales, marketing, and product – are often faced with choosing between acting…   MORE

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