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Globys Research

Category: Reporting and Analytics

Just using data to target customers? You may lose them instead.

Predicting the “next-best” offer is the rage of marketing teams as companies become focused on leveraging data to make their revenue models more and more efficient.  But in this fight for the customer’s wallet share there is a hidden but growing danger. What happens when all your competitors become equally good at predicting business purchase…   MORE

Why you should rethink segmentation. It’s the difference between companies and people!

Companies don’t use your invoicing portal.  People do.  Yet many telecom and cloud service providers can fall into the trap of overlooking that point.  Product managers and billing personnel can start to define “customer” segments based on company characteristics such as revenue or number of employees.  But that segmentation can easily hide the stepping stone to…   MORE

5 customer challenges impacting the information reporting experience

Every commercial bank strives to offer competitive lines of credit and great terms for its customers. So what will set your bank apart from the pack? In this fast-paced digital age, your bank’s ability to manage, customize and deliver data to your customers is more critical than ever before. Your commercial customers want to get…   MORE

28% of CFOs and treasurers are considering switching primary transaction bank in next 6 months

According to a recent study by East & Partners (E&P), some of Australia’s largest companies are changing their tune when it comes to how they rate their incumbent banks’ innovation and value for money. So what’s causing this shift? E&P says it’s a competitive play by their international counterparts. “E&P has for some time reported…   MORE

Success factors in e-invoicing projects: The six Ps

Billentis just released their 2015 E-Invoicing and E-Billing Report, which serves as a cross-industry resource for market data and analysis to help understand current and future business impacts. It’s filled with a lot of great insights – stating that businesses that use e-billing and invoicing will help achieve savings of up to 80% and predicting…   MORE

Is revenue leakage worth the fix?

Just like that constantly dripping faucet, revenue leakage is often written off as more of an annoyance versus a problem that needs immediate fixing. You know it’s happening but with exposure to just a few drips at a time, the damage seems tolerable in comparison to the other challenges at hand. Not to mention that…   MORE

Using self-service analytics to strengthen your teams’ customer understanding

The saying ‘a team is only as strong as its weakest player’ couldn’t ring more true when it comes to big data analytics.  Although companies have invested a considerable amount of resources to data management, there’s still a major gap that often leaves the front-line players feeling ‘weak’ in customer understanding. Without the ability to…   MORE

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