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Globys Research

Category: Customer Data

Toll-free services: How carriers are using real-time usage data to turn a commodity into a goldmine

How do you compete when you’re offering the same product at the same price point?  You amplify the business value by making it easy to connect your product to your customers’ business objectives. Leveraging real-time usage data, carriers are using this approach to reinvent a 50+ year old commodity into a goldmine for their business customers. It may seem hard to believe but toll-free numbers have been around since the 1960s. The concept is simple – a cost-free way for consumers to connect with businesses.…   MORE

3 Ways Wireless Customers Use Real-Time Data to Address Real-World Business Problems

Did you know that 13.72 trillion MBs of data traffic were sent over wireless networks in America in 2016?  The equivalent of 1.58 million years of streaming HD videos. That’s a lot of data. And for some businesses – a lot of work. Today it’s common place for large enterprises to have hundreds or thousands of employees with mobile devices (or multiple devices), all with varying contracts, rate plans, features, etc.  And it’s someone’s sole job to manage those mobile…   MORE

Real-Time Usage: The Data B2B Customers Would Kill For

Everyone loves a surprise – except when it comes to their invoice.  This ‘bill shock’ has been widely addressed on the consumer front with real-time visibility and alerts into usage, but very little has been done to address this need among the business base. Why? Because there’s an incredibly complex maze of products, services, plans, rates, corporate policies, cost structures, and more to factor in.  How do you know what’s relevant to who in order to help them avoid the unexpected?  Or…   MORE

Breaking the cycle of manual invoice reporting

Did you know that over 70% of invoice reporting is still performed in Excel? Just think – all of the efforts to move your invoicing data to a digital state and you could have stuck with mailing out CD roms. But seriously, why are your enterprise customers continuing to rely on an offline, seemingly archaic application to perform their reporting? Simply stated, because they’re performing manual tasks that Excel makes possible – not efficient – but possible. Although a lot of…   MORE

Just using data to target customers? You may lose them instead.

Predicting the “next-best” offer is the rage of marketing teams as companies become focused on leveraging data to make their revenue models more and more efficient.  But in this fight for the customer’s wallet share there is a hidden but growing danger. What happens when all your competitors become equally good at predicting business purchase behavior?  The profits advantage from efficient marketing will be squished and gone.  The classic arms race approach to revenue acquisition will not yield a long-term,…   MORE

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