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Category: Customer Data

Breaking the cycle of manual invoice reporting

Did you know that over 70% of invoice reporting is still performed in Excel? Just think – all of the efforts to move your billing data to a digital state and you could have stuck with mailing out CD roms. But seriously, why are your enterprise customers continuing to rely on an offline, seemingly archaic MORE…

Just using data to target customers? You may lose them instead.

Predicting the “next-best” offer is the rage of marketing teams as companies become focused on leveraging data to make their revenue models more and more efficient.  But in this fight for the customer’s wallet share there is a hidden but growing danger. What happens when all your competitors become equally good at predicting business purchase MORE…

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