One2One Marketing
This in-depth customer intelligence can then enable the delivery of targeted product bundles and sales programs to help service providers more effectively monetize their customer base and drive higher revenue.”
Overview
To drive new revenues in today’s competitive market, service providers are shifting their focus from customer acquisition to monetization. Yet despite the vast amount of customer intelligence available, marketers face the challenge of targeting the right product to the right customer to capitalize on inbound customer-initiated interactions and maximize the effectiveness of outbound marketing activities.
More Precise, Personalized Targeting
Globys’ One2One marketing solutions enable more precise, personalized targeting of offers to individual subscriber. Leveraging rich customer profiles and predictive analytics, these solutions allow service providers to intelligently promote more relevant products and services through any customer touch-point including call center applications, IVR systems, retail stores, web portals and online billing applications, mobile decks, storefronts, bill inserts, outbound email and direct marketing systems.
Globys’ One2One solutions are helping leading wireless and wireline service providers monetize their customer-initiated interactions and increase the effectiveness of outbound marketing to consumers and small and medium customers.
Recommended Product
One2One
Leverage in-depth customer intelligence and rich profiles to deliver more personalized offers across any channel.
Globys’ One2One marketing solutions allow service providers to maximize sales of existing products and services among their existing consumer base. By leveraging in-depth customer profiling and predictive analytics, Globys enables targeted selection and delivery of more relevant products and services to individual customers through any touch point.
With Globys’ One2One targeting approach, subscriber-specific offers are optimized based on the customer perspective as well as the service provider perspective. As a result, service providers are achieving higher response rates leading to increased revenues and lower churn.
Recommended Product
One2One
Leverage in-depth customer intelligence and rich profiles to deliver more personalized offers across any channel.
Globys’ One2One marketing solutions enable service providers to maximize the value of every interaction with small and medium customers by powering the intelligence of cross-sell and up-sell across marketing channels. By leveraging vast amounts of data to understand and target individual customer needs, Globys’ data-driven, predictive analytics solutions enable more precise, personalized targeting of offers based on what is preferred for the customer and service provider.
The result - service providers realize the benefits of higher response rates and increased sales as well as a positive impact on customer satisfaction and loyalty.
Learn More About Globys’ One2One Marketing Solutions
Analyst Quote
It is crucial for service providers to identify individual consumers' buying criteria and consumption of services so that they can tailor matching products and services.”
Contact Us For More Information
Request additional information about Globys products, speak with a representative or schedule a customized demo.
