Contextual Marketing
Context-enriched services are critical to Telecom carriers’ revenue protection and future positioning. They present consumer market opportunities at a time when carriers need to capitalize on the wealth of contextual information they hold about their customers."
Overview
Service providers recognize that the key to effectively monetizing their customer base is leveraging customer data assets and enabling a more relevant customer experience. Every service provider has a vast amount of customer data, but knowing how to use it both strategically and tactically often remains a challenge.
By leveraging rich customer behavioral profiling to predict customer purchase behaviors, Globys enables service providers to be context-aware. Globys’ contextual marketing solutions transform how service providers market to customers by enabling them to act in the context of a moment and provide access to products, services and content at the time it matters most.
Unique Approach
What is unique about Globys’ approach is that targeting is based on occasions — who a subscriber is and the context they are in; e.g. time, place, lifestyle, social context and emotional state. This ability to understand and identify occasions enables a service provider’s network to deliver solutions that add value to customers at critical moments in time.
Globys’ contextual marketing solutions are designed to address the distinct segments of a service provider’s customer base, including postpaid, prepaid, and small to medium business.
Recommended Product
Mobile Occasions
Proactively deliver contextually relevant products, services and content to the device when a customer is most likely to make a purchase.
Globys’ contextual marketing solutions enable postpaid service providers to maximize the revenue from their customers by accelerating adoption of data and VAS and increasing ARPU.
Globys Mobile Occasions enables postpaid service providers to automate the proactive delivery of products, services and content to the mobile device based on real-time targeting of an ‘occasion’ – the right person, at the right time, in the right location, with the right lifestyle, social context, and emotional state.
By driving discovery and adoption of products, plans, widgets, apps, and other mobile-targeted services at the time an individual subscriber is most likely to realize its value, service providers no longer miss sales opportunities and significantly increase ARPU.
Recommended Product
Mobile Occasions for Prepaid
Proactively deliver contextually relevant products, services and content to the device when a customer is most likely to make a purchase.
Globys’ contextual marketing solutions allow prepaid service providers to maximize the revenue from their customers while delivering a customer experience that builds true long-term loyalty.
Globys Mobile Occasions for Prepaid enables service providers to target specific sales opportunities by knowing the right context around customer purchase behavior. That is, the right context around when an individual subscriber is most likely to subscribe to a mobile TV service, upgrade to a new device, top up their account, want access to a finance app, or migrate to a monthly mobile Internet plan.
Targeting occasions in real-time allows service providers to deliver contextually-relevant offers that add value to a prepay customers’ everyday life. The result – increased ARPU, higher customer satisfaction, and lower churn.
Recommended Product
Intelligent Occasions
Proactively market contextually relevant products and services to small and medium business customers at the right time.
Globys’ contextual marketing solutions allow service providers to maximize the revenue from their small and medium business customers by up-selling and cross-selling products and services at the time they are most likely to make a purchase.
Globys’ Intelligent Occasions incorporates customer behavioral profiling, predictive analytics, external event monitoring, and network-based recommendations to understand the context of a customer’s needs and enable you to promote the right product, service or bundle to the right customer at the right time.
The result - customers are exposed to offers when they are most relevant which leads to more efficient marketing, increased revenue, and enhanced customer satisfaction.
Enhanced Discoverability, Increased Adoption
Contextual marketing enhances the end user experience while offering a wide range of benefits, including:
- Exposure of customers to highly targeted, more relevant offers
- Improved discoverability of all products and services
- Increased revenue from new sources including mobile advertising and commerce
- Lower churn through a broader utilization of products and services
- Enhanced customer experience for better competitive differentiation
Learn More About Globys’ Contextual Marketing Solutions
Globys Quote
Globys’ contextual marketing solutions are the company’s next step in turning customer data into the type of valuable intelligence that can help service providers significantly increase ARPU, and deliver a more enhanced customer experience.”
Contact Us For More Information
Request additional information about Globys products, speak with a representative or schedule a customized demo.
