One2One Marketing
This in-depth customer intelligence can then enable the delivery of targeted product bundles and sales programs to help service providers more effectively monetize their customer base and drive higher revenue.”
Yankee Group
Overview
To drive new revenues in today’s competitive market, service providers are shifting their focus from customer acquisition to customer experience enhancement and monetization. Yet despite the vast amount of customer intelligence available, marketers face the challenge of determining what is the best recommendation – whether an offer, information, or content – for each customer in any given context. targeting the right product to the right customer.
More Personalized Recommendations
Globys’ One2One marketing solutions allow service providers to take advantage of the rich customer data that they have – data from billings, usage, the network, demographics, profiles, etc. – in order to deliver more personalized recommendations for each customer. Applying data mining and predictive analytics to rich customer profiles, these solutions allow service providers to make more intelligent recommendations across every customer touch-point including call center applications, IVR systems, retail stores, web portals and online billing applications, mobile decks, storefronts, bill inserts, outbound email and direct marketing systems.
Globys’ One2One solutions are helping leading wireless and wireline service providers monetize their inbound customer-initiated interactions while maximizing the effectiveness of outbound marketing to consumers and small and medium customers.
Recommended Product
Leverage in-depth customer intelligence and advanced analytics to determine the best recommendation for each customer.
Globys’ One2One marketing solutions allow service providers to deliver the right recommendation – whether offers, information, or content – for each customer given a real time understanding of their individual behavioral profile. By leveraging in-depth customer profiling and predictive analytics, Globys enables targeted selection and delivery of more relevant products and services to individual customers through any touch point.
As a result of more personalized communications across the customer life cycle, service providers realize the benefits of customer experience enhancement including higher overall revenue per subscriber and increased customer retention.
Recommended Product
Leverage in-depth customer intelligence and advanced analytics to determine the best recommendation for each customer.
Globys’ One2One solutions enable service providers to maximize the value of every interaction with small and medium customers by powering the intelligence of communications across marketing channels. By leveraging vast amounts of data to understand and target individual customer needs, Globys’ data-driven, predictive analytics solutions enable more precise, personalized targeting of information, offers, content, etc.
The result – service providers realize the benefits of more effective customer lifecycle management including higher revenue per subscriber, and increased customer retention.
Learn More About Globys’ One2One Marketing Solutions
Analyst Quote
It is crucial for service providers to identify individual consumers’ buying criteria and consumption of services so that they can tailor matching products and services.”
Yankee Group
Contact Us For More Information
Request additional information about Globys products, speak with a representative or schedule a customized demo.
