Contextual Marketing

Context-enriched services are critical to Telecom carriers’ revenue protection and future positioning. They present consumer market opportunities at a time when carriers need to capitalize on the wealth of contextual information they hold about their customers.”Gartner

Overview

The wealth of data that lies within a service provider’s network and the ability to turn that data into actionable insight is the key to a service provider’s success in monetizing their existing base and gaining long-term loyalty. Every service provider has the customer data, but knowing how to use it both strategically and tactically often remains a challenge. By leveraging rich customer profiling, advanced analytics, and automated machine learning capabilities, Globys’ contextual marketing solutions transform how service providers market to customers by enabling the rapid determination and delivery of the right offer to the right customer in the right context. With the ability to act in real-time, marketing ROI is optimized and the service provider delivers a personally relevant customer experience. With these tools, Globys’ contextual marketing solutions enable marketers to take advantage of this data to better market their core products and services, make contextually relevant content recommendations to drive data revenues and increased customer satisfaction, and help brands better target their products and services through the mobile channel.

Unique Approach

What is unique about Globys’ approach is that targeting is based on occasions — who a subscriber is and the context they are in; e.g. time, place, lifestyle, social context and emotional state. This ability to understand and identify occasions enables a service provider’s network to deliver solutions that add value to customers at critical moments in time. Globys’ contextual marketing solutions are designed to address the distinct segments of a service provider’s customer base, including postpaid, prepaid, and small to medium business.

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Mobile Occasions

Proactively deliver contextually relevant products, services and content when a customer is most likely to make a purchase.

Globys’ contextual marketing solutions enable postpaid service providers to maximize the revenue from their customers by accelerating adoption of data and VAS and increasing ARPU. Globys Mobile Occasions enables postpaid service providers to automate the proactive delivery of products, services and content to the mobile device based on real-time targeting of an ‘occasion’ – the right person, at the right time, in the right location, with the right lifestyle, social context, and emotional state. By driving discovery and adoption of products, plans, widgets, apps, and other mobile-targeted services at the time an individual subscriber is most likely to realize its value, service providers no longer miss sales opportunities and significantly increase ARPU.

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Mobile Occasions for Prepaid Proactively deliver contextually relevant products, services and content to the device when a customer is most likely to make a purchase.

Globys’ contextual marketing solutions allow prepaid service providers to maximize the revenue from their customers while delivering a customer experience that builds true long-term loyalty. Globys Mobile Occasions for Prepaid enables service providers to target specific sales opportunities by knowing the right context around customer purchase behavior. That is, the right context around when an individual subscriber is most likely to subscribe to a mobile TV service, upgrade to a new device, top up their account, want access to a finance app, or migrate to a monthly mobile Internet plan. Targeting occasions in real-time allows service providers to deliver contextually-relevant offers that add value to a prepay customers’ everyday life. The result – increased ARPU, higher customer satisfaction, and lower churn.

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Intelligent Occasions Proactively market contextually relevant products and services to small and medium business customers at the right time.

Globys’ contextual marketing solutions allow service providers to maximize the revenue from their small and medium business customers by up-selling and cross-selling products and services at the time they are most likely to make a purchase. Globys’ Intelligent Occasions incorporates customer behavioral profiling, predictive analytics, external event monitoring, and network-based recommendations to understand the context of a customer’s needs and enable you to promote the right product, service or bundle to the right customer at the right time. The result – customers are exposed to offers when they are most relevant which leads to more efficient marketing, increased revenue, and enhanced customer satisfaction.

Enhanced Discoverability, Increased Adoption

Contextual marketing enhances the end user experience while offering a wide range of benefits, including:

Optimization of marketing campaigns
Exposure of customers to highly targeted, more relevant offers
Improved discoverability of all products and services
Increased revenue from new sources including mobile advertising and commerce
Lower churn through a broader utilization of products and services
Enhanced customer experience for better competitive differentiation

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Globys Quote

Globys’ contextual marketing solutions are the company’s next step in turning customer data into the type of valuable intelligence that can help service providers significantly increase ARPU, and deliver a more enhanced customer experience.”

Derek Edwards, Globys Chief Executive Officer

Contact Us For More Information

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