Contextual Marketing

Globys combines data science and advanced marketing techniques to uncover customer motivations and then dynamically trigger the right message at the right time in the right context

The value that this approach to contextual marketing offers is helping carriers to monetize their data by addressing customer needs in the specific context of a moment.”Yankee Group

Globys’ Contextual Marketing solutions enable mobile operators to leverage big data and advanced marketing to make a paradigm shift on how they market to their existing customers.

The Globys solutions are based on unique, patent-pending techniques developed specifically to address the needs of targeted one-to-one contextual marketing.  Our solutions utilize longitudinal analysis to monitor and automatically model individual customer behavior over time, and then based on real-time decisioning, trigger personalized and contextual marketing campaigns. 

Today operators around the world are leveraging our Contextual Marketing solutions to drive game changing results around maximizing customers’ lifetime value — generating 10-15 percent improvements in customer revenues and retention.

Helping Mobile Operators Maximize Customer Profitability

  • Increase prepaid ARPU
Increase the average amount and frequency of prepaid top ups and stimulate usage by analyzing individual behavior and targeting customers with offers according to their dynamic context.
  • Reduce churn
Rescue customers with high churn risk by identifying usage and spend behaviors preemptive to inactivity and then establishing and stabilizing new patterns.
  • Increase retention
Increase customer tenure and profitability by uncovering the right contexts and optimal offers for migrating customers from prepaid to postpaid.
  • Accelerate product adoption
Accelerate the adoption of new devices by understanding and acting upon the behavior of social influencers.
  • Sustain significant    business impact
Conduct a continuous cycle of campaign analysis, learning, and optimization to ensure ongoing improvement of marketing KPIs focused on revenue, customer retention and lifecycle management.

 

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Learn More About Our Contextual Marketing Solutions

Industry Perspective

Marketers must turn attention to eliminating barriers to aggregating customer data and insights in order to identify insights across customer lifetime value, users expectations, and opportunities to maximize return and drive advocacy and loyalty.”

CMO Council

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