One2One
The use of predictive analytics yields a median return on investment of 145% — nearly double that of conventional methods.”
Globys One2One is an intelligent targeted marketing solution that helps service providers monetize their customer base by recommending and delivering more relevant products and services through any customer touch point.
As opposed to a rules-based solution, Globys One2One is a predictive analytics solution that leverages in-depth customer intelligence and rich profiles to enable more precise, personalized targeting at the individual subscriber level. This approach has significant advantages over the more typical rules-based solutions which target offers based on averages and groups of customers. Globys One2One allows service providers to utilize consumer, business, and product profiles that are based on both demographic and behavioral information as well as product lifecycle and usage data.
The core of the Globys One2One solution is the personalized delivery engine. The personalized delivery engine makes optimal product recommendations based on the customer perspective as well as the service provider perspective. Offers are optimized not only according to a customer’s preferences and conversion probability but also according to expected service provider revenue and profitability.
Globys One2One helps service providers differentiate their service and increase revenue through intelligent promotion of more relevant products and services. With Globys One2One, predictive analytics is utilized at the individual customer level with historical purchase and response data that enables 1:1 targeting.
Designed to optimize the value of every customer interaction, the Globys One2One solution integrates with any customer touch-point, including call center applications, IVR systems, retail stores, web portals and online billing applications, mobile decks, storefronts, bill inserts, and direct marketing systems.
Data Sheet
Learn how Globys One2One can help you significantly increase ARPU by enabling the delivery of more targeted offers.
The Globys One2One solution helps service providers to:
- Increase sales and drive higher ARPU
- Achieve superior response rates for targeted campaigns, advertisements, and offers
- Drive higher conversion rates for customer and service provider- preferred cross-sell, up-sell offers
- Reduce churn through broader utilization of products and services
- Optimize marketing dollars with faster testing, measurement, and optimization of 1:1 marketing campaigns
- Increase customer satisfaction by delivering more relevant offers and by increasing the number of products per customer
Key features of Globys One2One include:
- Customer profiling based on demographic, behavioral information, product lifecycle and usage data
- Predictive modeling that determines product purchase likelihood
- Calculation of acceptance probability for specific offers
- Personalized delivery engine that determines available offers, acceptance probability and revenue and profitability potential before ranking those offers for targeted delivery through any customer touch point
- Easy-to-use reporting interface for easy tracking and analysis of offer responses
- Configuration interface for defining specific details on offers, such as channel limitations
With Globys One2One you can leverage a contextual marketing platform that supports a variety of solutions to address distinct customer segments. What is unique about Globys’ approach to contextual marketing is that targeting is based on occasions — the right customer, at the right time, in the right location, with the right context around product purchase behavior.
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For operators to find the next market differentiator or revenue opportunity, they must invest in more sophisticated means of forecasting consumer behavior”
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