One2One
In order to grow revenue and provide a differentiated customer experience, CSPs must have a real-time, 360-degree, granular view of the customer across all channels.”
Yankee Group
Globys One2One is a contextual marketing solution that helps service providers monetize their customer base by determining the best recommendation — whether an offer, information, or content — for each customer in any given context. The solution provides intelligent recommendations to be delivered on a one-to-one basis through any customer touch point.
As opposed to a rules-based solution, Globys One2One is a predictive analytics solution that leverages in-depth customer intelligence and rich profiles to enable more precise, personalized targeting at the individual subscriber level. This approach has significant advantages over the more typical rules-based solutions which target offers based on averages and groups of customers. Globys One2One allows service providers to utilize consumer, business, and product profiles that are based on both demographic and behavioral information as well as product lifecycle and usage data.
The core of the Globys One2One solution is the contextual recommendation engine which determines the best way to engage an individual customer given a specific context. The recommendation may be a promotional offer, educational message, content item, etc. In the case of offers, each recommendation is optimized not only according to a customer’s preferences and conversion probability but also according to expected service provider revenue and profitability.
Globys One2One helps service providers differentiate their service and engage in more effective customer lifecycle management through delivery of more relevant communications. With Globys One2One, predictive analytics is utilized at the individual customer level with historical purchase and response data that enables 1:1 targeting of offers, information, content, etc.
Designed to optimize the value of every customer interaction, the Globys One2One solution integrates with any customer touch-point, including call center applications, IVR systems, retail stores, web portals and online billing applications, mobile decks, storefronts, bill inserts, and direct marketing systems.
Data Sheet
Learn how Globys One2One can help you determine the best recommendation for each customer to significantly increase customer revenue and retention.
The Globys One2One solution helps service providers to:
- Increase customer lifetime value by monetizing contextual insights to positively impact customer revenue and retention
- Deliver smarter, more effective marketing with superior customer response to targeted campaigns, advertisements, and offers
- Drive higher conversion rates for customer and service provider- preferred cross-sell, up-sell offers
- Reduce churn through delivery of more personalized communications that enhance customer trust and increase satisfaction
- Optimize marketing dollars with faster testing, measurement, and optimization of 1:1 marketing campaigns
- Increase customer satisfaction by delivering more relevant communications across the entire customer lifecycle
Key features of Globys One2One include:
- Customer profiling based on demographic, behavioral information, product lifecycle and usage data
- Predictive modeling that determines product purchase likelihood
- Calculation of acceptance probability for specific offers
- Contextual recommendation engine that determines acceptance probability for communications before ranking them for targeted delivery through any customer touch point
- Easy-to-use reporting interface for easy tracking and analysis of responses
- Configuration interface for defining specific details on offers, such as channel limitations
With Globys One2One you can leverage a contextual marketing platform that is designed to help service providers better engage their customers throughout their lifecycle. The Globys solutions assume a customer-centric approach in identifying the right action to take to ensure that every communication helps increase customer lifetime value.
Learn More About Globys One2One
Analyst Quote
The quality of the customer experience is seen as key to customer loyalty and willingness to buy additional services; it will also be a critical consideration for third-party partners using telcos as a channel to market for their services.”
Heavy Reading
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