Mobile Occasions
Armed with a complete view of subscriber context, operators can create services for themselves and third parties targeted toward individual subscribers to drive higher ARPU.”
Globys Mobile Occasions is a contextual marketing solution that predicts consumer purchase behaviors and acts on them by proactively delivering contextually relevant products, services, or content when a customer is most likely to make a purchase.
The Globys occasion-based marketing model combines our expertise in telecom data with a unique methodology for identifying culturally significant occasions that drive consumer spending. With Globys Mobile Occasions, service providers can accelerate mobile data adoption into the mass market, increase usage of value added services, and reinvent their mobile advertising models.
What is unique about our 'Mobile Occasions' solution is that targeting goes beyond one-to-one personalization; it is based on an occasion — e.g., time, location, lifestyle, social context, and emotional state.
Our ability to understand, identify, and proactively monitor for occasions combined with rich customer intelligence and real-time targeting capabilities enables a service provider’s network to drive solutions that add value to customers’ everyday lives at critical moments in time.
With Mobile Occasions, relevant offers and content can be proactively delivered to the device at the specific time a customer is most likely to realize its value. Our approach involves a proven occasion-based research methodology and real-time targeting capabilities, combined with predictive analytics to model precisely the product, service or content item an individual customer is most likely to purchase.
The result — a way to drive mass market discovery and adoption of products, plans, widgets, apps, and other mobile-targeted services.
Mobile Occasions offers service providers the following benefits:
- Proactive communications channel for up-selling and cross-selling customers utilizing the mobile device
- Enhanced discovery of a full range of products, services, and mobile Web content
- Higher revenue and ARPU lift
- Greater adoption of non-voice services
- New service and revenue opportunities e.g., mobile advertising and commerce
- Decreased churn through a broader utilization of products and services
- Competitive differentiation through a superior customer experience that is more personal and relevant
- Increased customer dependency and higher switching costs
Mobile Occasions incorporates the following capabilities:
- Unique occasion-based research methodology to identify specific,high frequency occasions
- In-depth customer behavior profiling based on rich purchase and usage data, location and social network intelligence
- Proactive monitoring of occasions in real-time for individual customers
- Predictive modeling that determines the best offer (content item, service plan, device, etc.) for an individual consumer on a particular occasion
- Push delivery capabilities that enable targeting of the most relevant product, service, content, offer, or advertisement for an occasion
Learn More About Globys Mobile Occasions
Trend Alert
Consumer Applications — The rise of mobile TV, mobile advertising, mobile search, social networking and location-based services. These areas have the potential to be some of the fastest growing consumer applications in the coming years, but only if the wireless value chain offers these applications at the right price, to the right person, at the right time.”
Contact Us For More Information
Request additional information about Globys products or speak with a representative.
