Mobile Occasions
Although the rudiments of context-aware computing have been around for some time, it is a disruptive technology that has the potential to be a real ‘game changer’ in terms of competitive advantage.”
Gartner
Globys Mobile Occasions is a contextual marketing solution that helps operators better engage their customers throughout their life cycle. With Globys Mobile Occasions, operators can identify the right context in which to proactively engage each customer and the right action to take to ensure that every communication helps increase customer lifetime value.
What is unique about Globys Mobile Occasions is that operators gain the ability to leverage complex behavioral attributes and usage data to uncover more relevant life cycle-based contexts to positively impact each customer. The solution identifies the right occasion in which to engage with a customer by targeting a wide range of contexts, such as when a customer has added a new service, when their pre-paid balance is low, when they’ve just topped up, when they are at a particular location, when their usage has spiked or dipped, they’ve just paid their online bill, a particular day or week, etc. For each context, the solution also identifies the right communication e.g., an informational message, discount offer, overage alert, trial incentive, loyalty benefit, etc.
Operators are leveraging Mobile Occasions to meet a variety of objectives including increasing mobile data usage, stimulating more frequent prepaid top ups, migrating customers to higher rate plans, and churn reduction.
Globys Mobile Occasions treats each customer as a segment of one to drive highly personalized and relevant messages e.g., information, alerts, content and offers in a timely and proactive manner.
By maximizing the relevance of communications to each customer over time, Globys Mobile Occasions helps operators improve customer lifetime value, increasing overall customer revenues and loyalty while lowering the cost to serve each customer.
Data Sheet
Learn how Globys Mobile Occasions can help operators deliver the right communication in the right context to each customer.
Mobile Occasions offers operators the following benefits:
- Higher customer lifetime value by monetizing contextual insights to positively impact ARPU, retention and cost to serve
- Enhanced relevancy and value of communications and offers by determining what is the best action to take for each customer in the right context
- Smarter, more effective marketing by incorporating unique contexts — beyond traditional calendar-based triggers — to drive more effective customer life cycle campaigns
- Increased efficiency through automation and machine learning that determines what is the right message and context for each customer and eliminates manual dependencies
- Higher customer satisfaction by adopting a customer centric approach to delivering personalized and highly relevant communications and offers
- Seamless integration with existing systems — including campaign management solutions, data warehouses, and delivery channels
Mobile Occasions incorporates the following capabilities:
- In-depth customer profiling based on rich usage, billing, social network, location and behavioral intelligence
- Ability to target a wide range of contexts, including those related to usage, behaviors, time, location, etc. and apply them across an entire life cycle to drive proactive, relevant customer communication
- Automated machine learning that rapidly determines the right communication for each customer and context, as well as the impact of not taking action
- Push delivery capabilities that enable immediate delivery of the most relevant information, alert, content or offer at precisely the right moment
- Interactive dashboard that provides real-time insight into activity and performance, and recommendations for maximized results
Learn More About Globys Mobile Occasions
Trend Alert
Consumer Applications — The rise of mobile TV, mobile advertising, mobile search, social networking and location-based services. These areas have the potential to be some of the fastest growing consumer applications in the coming years, but only if the wireless value chain offers these applications at the right price, to the right person, at the right time.”
RCR Wireless, “Ten Trends in Wireless Mobility”
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