Intelligent Occasions
Context-enriched services have the potential to create new revenue opportunities and improve the customer experience. These opportunities come at a time when carriers need to capitalize on the wealth of contextual information they hold about their customers”
Globys Intelligent Occasions is a contextual marketing solution that allows service providers to maximize revenue from their small and medium business customers by enabling them to up-sell and cross-sell products and services at the most contextually relevant time.
Globys Intelligent Occasions predicts customer purchase behaviors and enables a service provider to act on that intelligence by proactively marketing contextually relevant products, services, and bundles when a customer it is most likely to make a purchase. With Globys Intelligent Occasions, business customers are exposed to offers when they are most relevant which leads to more efficient marketing, higher response rates and increased revenue.
The Globys occasion-based marketing model combines our expertise in telecom data with a unique methodology for identifying occasions that drive purchases among the small and medium business customer segment. By incorporating customer behavioral profiling, event monitoring, predictive analytics and network-based recommendations, Globys Intelligent Occasions helps you address individual customers’ needs in the context of when it matters most, driving higher penetration and usage of a full range of products and services and increasing overall customer satisfaction.
With Globys Intelligent Occasions, contextually relevant offers can be proactively marketed to customers at the time they are likely to provide the most value. Our approach involves a proven occasion-based marketing methodology and real-time targeting capabilities, combined with predictive analytics to model precisely the product or service an individual business customer is most likely to purchase.
Data Sheet
Learn how Globys Intelligent Occasions can increase revenue and retention among small and medium business customers.
Globys Intelligent Occasions offers service providers the following benefits:
- Increased sales through targeted contextual marketing
- Higher conversion rates for more relevant cross-sell and up-sell offers
- Lower churn through a broader utilization of products and services
- Greater exposure of customers to a service provider’s full range of products and services
- Increased customer satisfaction by delivering an experience that is more personal and relevant and by increasing the number of products per customer
Globys Intelligent Occasions incorporates the following capabilities:
- Unique occasion-based marketing methodology to identify specific occasions
- In-depth customer behavior profiling based on rich purchase and usage data, behavioral information and product lifecycle data
- Event monitoring and network-based recommendations for individual customers
- Predictive modeling that determines the best offer for an individual customer on a particular occasion
- Integration with outbound marketing channels to enable targeting of the most relevant product or service
Learn More About Globys Intelligent Occasions
Globys Quote
Globys' contextual marketing solutions are designed to help service providers monetize their customer intelligence with applications that ensure delivery of the right product, service or content offering to the right customer at the right time.”
Duane Edwards, Globys Product Development
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