Success Metrics
Globys clients have achieved self-service adoption rates well beyond the industry average, with some achieving adoption higher than 95% among their large business customers.”
With lower APRU, increased competition, and more sophisticated customer demands, service providers are shifting their focus from tactical point solutions to strategic offerings that deliver higher ROI.
At Globys we focus on more than the successful deployment of software. We focus on helping our customers achieve their business goals whether it’s increasing ARPU, reducing churn or achieving significant operational cost savings. In fact we partner with our clients to define measurable goals and objectives, and then track and analyze the appropriate set of success metrics utilizing custom, automated reports and dashboards.
For our self-service products, Globys has helped service providers achieve significant cost savings, often ranging from $10 to $20 million each year. We’ve helped our clients realize that the ROI for a self-service solution is dependent on high adoption. That’s why we have dedicated adoption marketing resources to provide specialized training in developing and executing highly successful programs. At the same time, we work with each client to ensure strong results across a number of areas, tracking metrics that include:
- Customer adoption rates
- Customer usability
- Churn reduction
- Cost savings (paperless billing, customer support)
- Online payments
- Incremental revenue
- Portal traffic
For our targeted marketing products, Globys works with clients to track and analyze response and conversion rates for targeted campaigns. We help clients better understand which customers are responding to offers, the attributes of customers that are responding, which offers are successful and which are not, what channels are most effective, and more. We also work with clients to measure the lift that Globys One2One achieves over other approaches that don’t utilize predictive analytics to target subscribers on an individual basis.
The type of automated analysis and measurement that Globys provides helps clients realize where benefits are being realized and where more attention is needed to achieve desired results
Learn More About Globys
The Value of Customer Adoption
Learn how Globys clients achieve industry-leading adoption rates and maximize the economic benefits of their self-service applications.
Determining ROI Success
Are you maximizing the ROI of your current solution? Contact us for help in running your own ROI analysis or for more information on key success metrics.
