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Success Metrics

With lower APRU, increased competition, and more sophisticated customer demands, service providers are shifting their focus from tactical point solutions to strategic offerings that deliver higher ROI.

At Globys we focus on more than the successful deployment of software. We focus on helping our customers achieve their business goals whether it’s increasing ARPU, reducing churn or achieving significant operational cost savings. In fact we partner with our clients to define measurable goals and objectives, and then track and analyze the appropriate set of success metrics utilizing custom, automated reports and dashboards.

For our contextual marketing products, Globys works with clients to measure the lift in ARPU that our solutions achieve over current approaches. Globys tracks and analyzes response and conversion rates for targeted up-sell and cross-sell offers of products, services and content to individual customers. We help clients better understand which customers are responding to offers, the attributes of customers that are responding, which offers are successful and which are not, which products are being adopted and used and which are not, what channels are most effective, and more. We work with each client to ensure strong results across a number of areas, tracking metrics that include:

• Offer rate
• Response and conversion rates
• Total ARPU
• Value added service ARPU
• Mobile data usage
• Incremental revenue from third-parties
• Churn reduction

For our self-service products, Globys is helping service providers achieve significant cost savings, often ranging from $10 to $20 million each year. We’ve helped our clients realize that the ROI for a self-service solution is dependent on high adoption. That’s why we have dedicated adoption marketing resources to provide specialized training in developing and executing highly successful programs. At the same time, we work with each client to ensure strong results across a number of areas, tracking metrics that include:

• Customer adoption rates
• Customer usability
• Churn reduction
• Cost savings (paperless billing, customer support)
• Online payments
• Incremental revenue
• Portal traffic

The type of automated analysis and measurement that Globys provides helps clients realize where benefits are being realized and where more attention is needed to achieve desired results.

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