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We are seeing the Globys contextual marketing solutions completely transform how mobile operators market to their customers by enabling them to uncover customer motivations and then act in real time.”

Derek Edwards, CEO, Globys

June 17 2013
The Must-Have Traits of Analytical Talent
June 5 2013
How To Maximize Your Company’s Investment In Data
June 4 2013
Machine Learning and What It’s Doing for Mobile Marketing
May 30 2013
Debunking the Myths of Mobile Marketing: Leveraging Results
May 23 2013
Mobile data collection increases, raising new privacy concerns
May 20 2013
Ten tips for prepaid marketing strategies
May 16 2013
Telecom analytics: Mining data gold
May 13 2013
How Big Data Can Improve Marketing and Customer Service
May 10 2013
SMS Marketing: How Mobile Carriers are Putting it in Context and Proving it isn’t Dead
May 7 2013
Hope Springs Eternal for CMOs and CIOs
May 6 2013
Science of Analytics: Bringing Prepaid Top Ups & Revenue Maximization under the Microscope
May 3 2013
The Path to Big Data Execution and Discovery
April 29 2013
Debunking the Myths of Mobile Marketing: Creating Valuable Offers
April 24 2013
Globys Selected as Finalist for GeekWire’s Geekiest Office Space Award
April 17 2013
Marketers and Machine Learning: Faster, Smarter, More Effective
March 26 2013
Debunking the Myths of Mobile Marketing: Acting in Context
March 25 2013
Prepaid marketing – tips for keeping your customers (Part 2)
March 22 2013
Big bucks for ‘big data’: Seattle’s data whisperers
March 19 2013
How Data Science Is Advancing the “Nudge” to Influence Mobile Behaviors
March 18 2013
Prepaid marketing – tips for keeping your customers (Part 1)
March 15 2013
Big data: What are the issues that trip up businesses?
March 5 2013
2013 a pivotal year for wireless carriers, mobile commerce
March 5 2013
Thought Leaders in Big Data: Interview with Oliver Downs, SVP of Data Sciences
March 1 2013
Once Hot, SMS and QR Codes Become Old Marketing Standbys
February 26 2013
Debunking the Myths of Mobile Marketing: Delivering a Personalized Offer
February 12 2013
A New Day For Daily Deals?
February 8 2013
Launch Pads: Globys employees work in a hidden room and relax in a fully-stocked company pub
February 8 2013
Telecom Analytics: Carriers look at big data
January 31 2013
Roundup: Globys Moves HQ to Accommodate Growth
January 31 2013
Debunking the Myths of Mobile Marketing: Targeting the Right Customers
January 2 2013
Industry Leaders Offer Predictions for 2013
December 31 2012
Most important technology of 2012? Our geeks weigh in
December 17 2012
The role of the Data Scientist in Big Data
December 7 2012
Wireless carriers jump into mobile offers as consumers demand greater personalization
December 4 2012
Finding the diamonds in the rough: what you need to advance your marketing
December 3 2012
Back to Basics: Leveraging Data to Deliver What the Customer Wants
November 29 2012
Check out these chops: The winners of the GeekWire mustache competition
November 29 2012
Analytics: Key to uncovering and acting on customer motivations
November 24 2012
Big Data News of the Week: Sexy and Social Data Scientists
November 19 2012
Big data has potential to double telco prepaid revenue: Globys
November 12 2012
Wanted: Qualified Data Scientists, People Skills A Plus
November 9 2012
Globys: How carriers can take advantage of big data
October 17 2012
From A/B to A/Z Testing: How Machine Learning is Transforming Mobile Marketing
October 5 2012
Globys Hires New VP of Client Delivery
September 20 2012
Transform users' experience of billing
September 1 2012
Cobbler's Shoes Syndrome: Can operators catch up in mobile marketing?
August 24 2012
Big, Big Data From Little Devices
August 20 2012
Advertising’s Olympic moment: The “new possible” that comes with data-driven, real time ads
August 7 2012
Getting Personal with Big Data
July 31 2012
What Google Now Can Teach You About Reaching Your Customers
July 19 2012
Geek of the Week: Olly Downs on stats, science and racecars
July 13 2012
Influencing Customer Behavior: The How and Why Behind Big Data Marketing
July 12 2012
Globys Urges Companies to Put Marketing in Context
July 2 2012
Transforming the billing experience to win over customers
June 29 2012
Customer experience solutions provider Globys names Dr. Olly Downs its svp of data sciences
June 13 2012
Why Big Data Should Be A Boon For Mobile Marketers
May 30 2012
Scoring Goals Using Customer Analytics
April 16 2012
Mobile Wallet Technology on the Move
April 9 2012
Why mobile is bringing new meaning to data and analytics
April 9 2012
‘TMI’ to ‘TLC’: Using analytics to turn big data into trusted customer experiences
April 4 2012
Context Matters: Using Big Data to Deliver More Relevant Mobile Experiences
April 3 2012
Moving Beyond a Snapshot: Using Data to Create a Longitudinal View of Customer Behavior
April 2 2012
Gen-i Splits the Bill
March 19 2012
Improving the customer experience
March 16 2012
KPN, O2 and Mobistar Reveal How They are Maximising Customer Loyalty and Profitability in Difficult Financial Times
March 12 2012
Walking Your Own Customer Experience Path
March 12 2012
Wireless carriers need to provide more value in mobile commerce
March 5 2012
What Analytics Can Do For Your Mobile App
February 29 2012
How 1:1 Customer Engagement is Stealing the Spotlight from Traditional Segmentation
February 21 2012
Gen-i Offers Globys’ SplitView Billing Solution
February 14 2012
NFC vs. cloud-based payments: Which will reach scale first?
February 7 2012
Cloud 101: The Cloud Defined
January 31 2012
From Okay to Excellent Customer Experience
January 30 2012
From Moneyball to Mobileball: The Answer is in the Data
January 3 2012
Getting the customer hooked
January 3 2012
Analytics: The brains behind mobile marketing success
December 30 2011
Top 10 New Year’s Resolutions for Mobile Marketers
December 29 2011
Voice of the Customer: Measuring What Matters
December 19 2011
All I want for Christmas is…a sweater with a reindeer on it?
December 6 2011
Customer experience is the goal, but what are the first steps for telcos?
December 6 2011
Bill Shock: Why Has It Come to This?
November 30 2011
Would you give up your shower and shoes for your mobile phone?
November 2 2011
Bill Shock Is An Unnecssary Evil
October 21 2011
How data, or lack thereof, can make or break daily deals sites
October 19 2011
Let context drive your customer approach
October 12 2011
Nothing but Net: Creating Loyal Mobile Customers
October 10 2011
Overcoming silos key to improving mobile customer experience
October 7 2011
Doing Business in Asia: Rising exports show demand
September 15 2011
Making Consumer E-Billing Work: What Telcos Need to Do
September 12 2011
Using Context to Improve Prepaid Retention
August 10 2011
Customer lifecycle management — why telcos aren’t so great at it (and how to get started)
August 9 2011
How to globalize a luxury branded mobile app
August 5 2011
Insane in the Membrane – how marketers are using analytics to ‘break the habit’
July 20 2011
Tiered Billing First Step in Evolving Pricing Models
July 20 2011
Putting Monetization in Context
July 1 2011
LBS and Contextual Marketing
June 20 2011
Globys Shares Insights on Turning Data into Actionable Insights at Personalization Summit
June 16 2011
Globys Wins B/OSS Live! Innovator of the Year Award for Contextual Marketing Solution
June 6 2011
Groupon’s biggest challenge ahead: customer retention
May 24 2011
Globys Enhances Customer Experience Suite
May 23 2011
Globys Named a Finalist for B/OSS Live! Excellence Innovator of the Year Award
May 19 2011
Analytics Help Carriers Boost ASCI Ratings
May 5 2011
From location-centric to customer-centric
May 2 2011
Carriers need to leverage network data to keep customers
April 25 2011
Reader Forum: Limits be gone with split billing
April 22 2011
Carriers hold the key to mobile marketing, mcommerce success
April 18 2011
Ready. Aim. Fired.
April 5 2011
Look forward, profit from your data
April 1 2011
Going Global: Leverage the world to grow your business
March 31 2011
Daily deal model brings new opportunities for B2B companies
March 24 2011
What carriers can learn from Groupon and LivingSocial
March 24 2011
Globys updates usage analysis solution
March 22 2011
The Last Differentiating Opportunity – A Consistent, Transparent, and Dynamic Customer Experience
March 22 2011
Mobily and Globys launch online billing and analytics solution to enhance corporate customer experience
March 22 2011
Globys Suite Leverages Operator Data Assets
March 21 2011
Globys launches split billing solution
March 8 2011
How to match brand apps with consumers
February 11 2011
Delivering a GREAT Customer Experience
January 27 2011
High time for customized marketing
January 21 2011
App-titude shift
January 11 2011
Building Loyalty Through a Better Customer Experience
December 21 2010
The death of segment marketing
December 20 2010
Reader Forum: Evolving the customer experience from ‘great’ to ‘personally relevant’
November 18 2010
Segmenting Is Dead: Shift To True 1:1
November 1 2010
How location-based advertising is not just where you are standing
October 1 2010
The Mobile Battleground: Who’s Going to Win the Customer Relationship?
September 27 2010
Globys Updates Contextual Marketing Solution
September 26 2010
Mobile Internet apps moving e-commerce off the Web
September 26 2010
Wading Through a Sea of Apps?
September 21 2010
Relevance Rules
August 22 2010
Is Context-Aware Computing Ready for the Limelight?
August 19 2010
How to accelerate mobile data adoption in the mass market
August 16 2010
New Research Reveals Apps that Drive Most Frequent Mobile Internet Usage in Australia
August 2 2010
Reader Forum: The new era of contextual marketing
July 21 2010
Killer Mobile Apps and Other Value-Added Services in Asia
June 22 2010
Convenience drives APAC mobile app adoption
June 14 2010
Carriers missing opportunity with app stores
June 11 2010
Is search where the big bucks will be in mobile?
June 4 2010
Yeah, There’s An App for That: Finding the Mobile User’s ‘Point of Need’
March 22 2010
Globys Announces Contextual Marketing Solutions with Real-Time Target of an Occasion
March 19 2010
CTIA: Globys launches contextual marketing for mobile
March 8 2010
Level 3 Communications and Globys Launch Online Billing & Analytics Solution to Support Enterprise Portal Strategy

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Analyst Perspective

Mobile technology is the vehicle of immediacy, putting mobile marketers in the critical position of being masters of timing — knowing when and how to drop the right offer at the right time.”

Gartner

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