Our Blog

  • Globys to Showcase Contextual Marketing Solution at CTIA Super Mobility Week

    What happens when you combine a team of world-renowned data scientists with a jam up development crew?  You merge science and technology into a breakthrough product that has the potential to transform mobile marketing. Swing by the Innovation Mobile Talks at CTIA on Tuesday, September 9th at 5:00 PM to hear from our Chief Scientist (Dr. Olly Downs) on why the patented technology behind our scientific marketing solutions are generating big buzz (one of Telecom […]

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  • How Mobile is Redefining the Power of Social Influence

    By now, I’m sure everyone has been exposed to the ‘ALS Ice Bucket Challenge’ – by either experiencing the freezing sensation or laughing hysterically at the thousands of bloopers circulating on the social media front.  Initiated by one person with a challenge to three people, the phenomenon has now exploded into more than 4 million challenges and more importantly, more than $94 million (compared to $2.7 million during the same period last year) in donated […]

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  • Do Banks Know Their Customers Well Enough to Cross-sell?

    A recent Gallup study brings to light the long-standing gap between how banks ‘talk’ about cross-selling and the actual implemented initiatives that are capable of delivering value for the bank and their customers – at a scale that has big impacts. According to the study, “financial marketers could definitely improve cross-sell communications with current customers. Sixty-six percent of ‘fully engaged’ customers felt the offers they receive were ‘general’ in nature, 41% found the offer annoying, […]

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  • How Science is Changing Up the Marketing Lingo

    Scientific marketing is not about adding an element of science to your current marketing processes; it’s about using science to completely change how you engage with your customers.  It’s about leveraging new technologies and techniques to understand your customers’ behaviors and intentions to systematically improve how you influence profitable behaviors. And yes, it’s about transforming how you think about, execute, and measure your marketing efforts, which in turn, is changing up the status quo.  So […]

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  • Removing the Barriers to Maximize the Value of Customer Analytics & Reporting

    We work with telecom operators and banks all across the globe to provide their end users – who are typically large enterprises with hundreds or thousands of employees – with a simplified process for viewing, analyzing, and ultimately, acting on transactional data and insights.  The applications are easy to use, are widely accepted and appreciated among customers and internal teams, and have been attributed to some pretty significant improvements around cost savings and customer satisfaction.  […]

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  • Globys’ Chief Data Scientist Talks Mobile Marketing

    Dr. Olly Downs caught up with RCR’s Kelly Hill today to discuss how big data and its supporting technologies are impacting the world of mobile marketing.  In the 15-minute video interview, Olly highlights the advancements in target definition, experimental design, and measurement of long-term KPIs.  He also discusses the role that big data has played in the telco space by utilizing contextual data in order to enhance overall user experience. He noted: “One of the big changes that’s […]

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  • Globys Recognized as “One of the Hottest Technologies in Telecom”

    We are thrilled to announce that Globys has been selected by the Telecom Council as a “company to watch” for being one of the 13 Hottest Technologies in Telecom.  This selection is based on a panel of expert judges who are major influencers from within the industry (BT, NTT Docomo, Ericsson, HTC, etc.) Our technology solutions will be front and center at an innovation showcase, kicking off at the annual CTIA event in September, where […]

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  • CIO and CMO Uniting Forces: A Good Move for the Customer

    Remember the old Reese’s commercial? “You put your chocolate in my peanut butter!” “Nah, you put your peanut butter on my chocolate!” Then they taste it and chorus, “Mmmmm delicious!” With CIO and CMO camps, it looks like we’re getting closer to the realization that two great things can add up to an even better thing when they go together. Having worked with both IT and marketing teams for many years, Globys is seeing a […]

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  • Seattle Deemed the ‘Epicenter’ for Big Data

    The big data hype goes on. The term now reaches beyond technical and trade pubs to the mainstream media. Seattle Business magazine recently published a long article featuring Seattle, where Globys is headquartered, as an epicenter for big data.   In the article, they outline all the ways that data affects us in our daily lives and how organizations in retail, healthcare, finance and beyond are looking to benefit from new data technologies and methodologies. […]

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  • Using a Scientific Approach to Boost Campaign Success

    We ended a recent blog post urging carriers, “You’ve got your data, now it’s time to put it to work.” We’re addressing the growing need for carriers to implement data analytics and apply scientific methods to their shiny new data systems. There are some big shifts taking place in the economy as a whole, but particularly in the mobile carrier sector. Carriers’ strategies are moving from straight acquisition to the more sophisticated retention and monetization […]

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