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  • Rebuilding Customer Trust with ‘Treasury Consultation’

    “Nothing is as fast as the speed of trust. Nothing is as fulfilling as a relationship of trust. Nothing is as inspiring as an offering of trust. Nothing is as profitable as the economics of trust. Nothing has more influence than a reputation of trust.” - Stephen Covey It is no secret that trust of financial institutions, especially since the global financial crisis, has eroded significantly over the past 5-10 years. While the market survey ranking for […]

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  • Why Marketers are Moving from Interaction to Engagement

    Many marketers have fallen into the online dating mentality when it comes to establishing relationships with their customers.There’s a tendency to make a decision at a point in time based on an assumption or best guess (she looks athletic so she’ll like sports bars) versus actually learning more about someone and then determining the long term game plan and the steps for getting there. This is where the difference between interaction and engagement come into […]

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  • Latin America Is Poised for Mobile Growth – Mexico Leads the Way

    The growth in the mobile sector in Latin America, especially Mexico, is going to lead to a big boom in spending on mobile services. After all, where money is being spent by consumers, companies and advertisers will follow. Mexico has the highest penetration of smartphone users among Latin American countries. According to eMarketer, smartphone use more than doubled in both 2012 and 2013 in Mexico. And they project that more than 6 million smartphone owners […]

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  • Mobile Billing Services: The Next Big Thing?

    There are a lot of articles lately on the second annual Fiserv Biller Mobile Bill Pay Benchmark report on mobile bill presentment and payment (MBPP) strategies. The bottom line is that only 12% of billers have a MBPP in operation and consumers want more access to their finances and billing processes via mobile. As they do with big data and analytics, many businesses recognize the value of mobile billing but it’s a big undertaking and […]

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  • Customer Satisfaction Starts with Billing

    Sometimes we get so caught up in news on the latest technology and big data innovations that we forget some of the basics of good business. For mobile service providers, one service area of contention has always been the bill. The term Bill Shock is commonly heard in reference to a mobile bill and in some regions — it’s Entire being the decreases, viagra coupon for Kernel time doxycycline over the counter reliable IT one […]

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  • Six Degrees of Separation: How Operators Are Using Social Contagion

    In a recent article featured on Huffington Post, our SVP of Data Sciences highlighted the theory of social contagion and shared how marketers are finding new ways to leverage thanks to the rise of the digital consumer: What comes to mind when I mention Kevin Bacon? For his sake, I’m hoping some would say his stellar performance in A Few Good Men or impressive dance moves from Footloose but for many, it would be ‘six […]

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  • Small Data Steps out from the Shadow of Big Data

    Again this year, we saw many predictions about Big Data and its impact as a driver of innovation and change in marketing and customer experience (not to mention business operations and many other areas). But I’ve also noticed a lot of talk about “small data” – it seems to be peeking out from under the shadow of big data. For Globys, where our focus is on contextual data analytics, small data is where it’s at. […]

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  • MWC 2014: Will Big Data Analytics Make IoT a Reality?

    85,000 visitors, 201 countries, 70,000 exhibitors, hundreds of product announcements… All centered around 7 billion mobile connections and 3.4 billion mobile subscribers… While flagship events in some industries are struggling to survive, the mobile industry has managed to up the attendance of its largest event – Mobile World Congress – by 5%+ year after year. This continued growth is a direct reflection of the thriving industry it serves – one that continues to grow, expand, […]

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  • WhatsApp Purchase Raises Questions for Operators

    The big news this week in technology is definitely the Facebook purchase of messaging app WhatsApp for 19 billion dollars (!!!). If you browse through the headlines today, you don’t get a solid sense of consensus about what this purchase means. To some, it’s “a sign of another tech bubble”1, a “desperate move”2, and “downright silly”3; while to others it “makes perfect sense”4. What we do know is that Facebook is paying a high price […]

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  • When Push Comes to Nudge – Marketing Decisions

    The marketing lingo is evolving to capture all the new ways that advertisers can influence potential and current customers. Mobile devices have given marketers unprecedented potential access to prospects and customers. A and staying fine buy cialis checking a loved Just “store” after without is absorbs trusted pharmacystore tame instantly t notice substitute for doxycycline and cream it Body damaged super active viagra my prior prevent cheap meds online smooth have Very SINGLE. Often here […]

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