Our Blog

  • Do Banks Know Their Customers Well Enough to Cross-sell?

    A recent Gallup study brings to light the long-standing gap between how banks ‘talk’ about cross-selling and the actual implemented initiatives that are capable of delivering value for the bank and their customers – at a scale that has big impacts. According to the study, “financial marketers could definitely improve cross-sell communications with current customers. Sixty-six percent of ‘fully engaged’ customers felt the offers they receive were ‘general’ in nature, 41% found the offer annoying, […]

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  • How Science is Changing Up the Marketing Lingo

    Scientific marketing is not about adding an element of science to your current marketing processes; it’s about using science to completely change how you engage with your customers.  It’s about leveraging new technologies and techniques to understand your customers’ behaviors and intentions to systematically improve how you influence profitable behaviors. And yes, it’s about transforming how you think about, execute, and measure your marketing efforts, which in turn, is changing up the status quo.  So […]

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  • Removing the Barriers to Maximize the Value of Customer Analytics & Reporting

    We work with telecom operators and banks all across the globe to provide their end users – who are typically large enterprises with hundreds or thousands of employees – with a simplified process for viewing, analyzing, and ultimately, acting on transactional data and insights.  The applications are easy to use, are widely accepted and appreciated among customers and internal teams, and have been attributed to some pretty significant improvements around cost savings and customer satisfaction.  […]

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  • Globys’ Chief Data Scientist Talks Mobile Marketing

    Dr. Olly Downs caught up with RCR’s Kelly Hill today to discuss how big data and its supporting technologies are impacting the world of mobile marketing.  In the 15-minute video interview, Olly highlights the advancements in target definition, experimental design, and measurement of long-term KPIs.  He also discusses the role that big data has played in the telco space by utilizing contextual data in order to enhance overall user experience. He noted: “One of the big changes that’s […]

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  • Globys Recognized as “One of the Hottest Technologies in Telecom”

    We are thrilled to announce that Globys has been selected by the Telecom Council as a “company to watch” for being one of the 13 Hottest Technologies in Telecom.  This selection is based on a panel of expert judges who are major influencers from within the industry (BT, NTT Docomo, Ericsson, HTC, etc.) Our technology solutions will be front and center at an innovation showcase, kicking off at the annual CTIA event in September, where […]

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  • CIO and CMO Uniting Forces: A Good Move for the Customer

    Remember the old Reese’s commercial? “You put your chocolate in my peanut butter!” “Nah, you put your peanut butter on my chocolate!” Then they taste it and chorus, “Mmmmm delicious!” With CIO and CMO camps, it looks like we’re getting closer to the realization that two great things can add up to an even better thing when they go together. Having worked with both IT and marketing teams for many years, Globys is seeing a […]

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  • Seattle Deemed the ‘Epicenter’ for Big Data

    The big data hype goes on. The term now reaches beyond technical and trade pubs to the mainstream media. Seattle Business magazine recently published a long article featuring Seattle, where Globys is headquartered, as an epicenter for big data.   In the article, they outline all the ways that data affects us in our daily lives and how organizations in retail, healthcare, finance and beyond are looking to benefit from new data technologies and methodologies. […]

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  • Using a Scientific Approach to Boost Campaign Success

    We ended a recent blog post urging carriers, “You’ve got your data, now it’s time to put it to work.” We’re addressing the growing need for carriers to implement data analytics and apply scientific methods to their shiny new data systems. There are some big shifts taking place in the economy as a whole, but particularly in the mobile carrier sector. Carriers’ strategies are moving from straight acquisition to the more sophisticated retention and monetization […]

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  • How Science is Redefining Customer Engagement

    Inc. Magazine recently reported on The New Rules of Customer Engagement and eschewed the traditional focus on “touch points.” The relationship with your customers is not a set of finite interactions but an ongoing relationship where needs and behaviors shift and change over time. They advised, “You want to be able to interact with your customers in the context of their daily lives. Not only are you able to provide them with better, more immediate […]

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  • Machines Driving a Change in the Role of the Marketer

    There’s no denying that it can be intimidating to have someone – or something – come in and do your job potentially faster, smarter, and easier than you.But when marketers actually embrace the power of machines to scale to the masses what they do best, a complete transformation takes place. The intent with the machine is not to replace the marketer; the intent with the machine is to help the marketer bring their creative assets […]

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