Our Blog

  • CIO and CMO Uniting Forces: A Good Move for the Customer

    Remember the old Reese’s commercial? “You put your chocolate in my peanut butter!” “Nah, you put your peanut butter on my chocolate!” Then they taste it and chorus, “Mmmmm delicious!” With CIO and CMO camps, it looks like we’re getting closer to the realization that two great things can add up to an even better thing when they go together. Having worked with both IT and marketing teams for many years, Globys is seeing a […]

    Read more >
  • Seattle Deemed the ‘Epicenter’ for Big Data

    The big data hype goes on. The term now reaches beyond technical and trade pubs to the mainstream media. Seattle Business magazine recently published a long article featuring Seattle, where Globys is headquartered, as an epicenter for big data.   In the article, they outline all the ways that data affects us in our daily lives and how organizations in retail, healthcare, finance and beyond are looking to benefit from new data technologies and methodologies. […]

    Read more >
  • Using a Scientific Approach to Boost Campaign Success

    We ended a recent blog post urging carriers, “You’ve got your data, now it’s time to put it to work.” We’re addressing the growing need for carriers to implement data analytics and apply scientific methods to their shiny new data systems. There are some big shifts taking place in the economy as a whole, but particularly in the mobile carrier sector. Carriers’ strategies are moving from straight acquisition to the more sophisticated retention and monetization […]

    Read more >
  • How Science is Redefining Customer Engagement

    Inc. Magazine recently reported on The New Rules of Customer Engagement and eschewed the traditional focus on “touch points.” The relationship with your customers is not a set of finite interactions but an ongoing relationship where needs and behaviors shift and change over time. They advised, “You want to be able to interact with your customers in the context of their daily lives. Not only are you able to provide them with better, more immediate […]

    Read more >
  • Machines Driving a Change in the Role of the Marketer

    There’s no denying that it can be intimidating to have someone – or something – come in and do your job potentially faster, smarter, and easier than you.But when marketers actually embrace the power of machines to scale to the masses what they do best, a complete transformation takes place. The intent with the machine is not to replace the marketer; the intent with the machine is to help the marketer bring their creative assets […]

    Read more >
  • Globys Announces Major Release of Scientific Marketing Product

    Today we announced a major release of our Mobile Occasions solution, putting Google-like marketing experimentation and dynamic machine learning into the hands of CMOs at operators worldwide. The release highlights the product’s integration of three core capabilities to enable a closed-loop process of discovery, execution, and optimization that allows for the scaling of personalized, context-based marketing to the masses.   A key takeaway is how scientific marketing can be a game changer for CMOs as it […]

    Read more >
  • Derek Edwards on Telecom Analytics: Where We’ve Been and Where We’re Headed

    Globys’ CEO, Derek Edwards, was recently interviewed by Kelly Hill of RCR Wireless regarding his take on the current state of analytics within the telecom space.  Watch the video below to hear which new techniques are driving the best results and how carriers are gearing up for a total transformation of how they engage with their customers:

    Read more >
  • Forrester Advises Marketers to Employ Customer Context

    Recently Forrester published research and advised “marketers must identify and employ customer context if they’re going to create a repeatable cycle of interactions and drive deeper engagement with their customers.” Forrester argues that your interactions with your customers are not each a one-off experience that live under the umbrella of your “brand.” They posit that each of those interactions with customers IS your brand. The way that you can transform a customer interaction from a […]

    Read more >
  • Five More ‘Must-Haves’ for Data-Driven Prepaid Marketing

    Refer to previous post for first five: Five ‘Must-Haves’ for Data-Driven Prepaid Marketing 6.  Embrace automation. Manual data exploration does not scale cost effectively. Instead, automated machine-driven technologies should be explored – they can not only determine at scale the best marketing strategies for each customer but also drive automatic optimization. 7.  Don’t underestimate the power of prediction. Complementing the creativity of marketers with the scalable power of predictive analytics and machine learning techniques can […]

    Read more >
  • Five Points to Help CMOs Sell Scientific Marketing to CEOs

    So how do marketers convince their CEOs that it’s time to embrace a new way of thinking? When it comes to selling science, there are five key points which have proven successful in helping marketers gain buy-in from the top. 1. Our business challenges call for it. Competition is intense, market penetration is as high as it’s ever been, and as the leader in the market we’re facing stalled growth. It’s a scenario that’s familiar […]

    Read more >