Our Blog
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CMO and CIO – the Kirk and Spock of Big Data
Read more >There have been fights going on between the “creatives” and the “business side” for decades – just catch an episode of MadMen to see the tension between the client’s desire for a bigger logo vs. the creative’s desire for persuasive poetry. But there’s a new dynamic in the office because marketing now requires the help and expertise of IT. Today, it’s the CIO and the CMO in the ring. OK, it doesn’t have to be [...]
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Big Data Monetization @ CTIA Wireless 2013
Read more >The countdown is on for the massive crowds, a slew of product announcements and good entertainment. In less than a week Las Vegas will be taken over by the mobile industry — and we’re looking forward to a great event. Don’t forget to join Dr. Olly Downs, our SVP of Data Sciences, as he dives into the challenges and opportunities around big data monetization with some of the industry’s best: Cy Smith, CEO/Founder, AirSage Gavin [...]
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Can Big Data Help You Get that Big Date?
Categories: Analytics, Big data, Contextual marketing
Read more >Recent reporting on Virgin Airlines new “Seat-to-Seat” delivery has ranged from parody to straight up reporting (with a knowing wink). At Globys, we see how data and analytics can really help you get down to the nitty-gritty of people’s preferences and patterns. How would it work for this service? Described by Virgin as just another nice way to use their in-flight online system, “passengers can use the airline’s “Red” in-flight entertainment system to send a drink, meal [...]
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A Dearth of Data Scientists
Read more >I read a good definition of big data recently – “any data that is too large, complex, or dynamic for traditional systems to handle.” Can you think of a topic that has been as hyped and buzzed as “Big Data”? Everyone is talking about it, everyone wants it, and everyone wants to find the people who know how to use it. The data scientist is a hot commodity. This week, a Wired article covered the [...]
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The Path to Big Data Execution and Discovery
Categories: Analytics, Big data, Data, Globys, Mobile Data, Mobile marketing Read more >The following blog post from Dr. Olly Downs, senior vice president of data sciences for Globys, first appeared in Wired’s Innovation Insights, May 3, 2013. The Path to Big Data Execution and Discovery While “Big Data” is the hot topic at present, businesses are struggling to move from concept to execution. A recent study by Oxford and IBM found that of the four big data phases (Educate, Explore, Engage, and Execute), “Twenty-four percent of respondents [...]
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Mobile Marketing: Creating Valuable Offers
Categories: Contextual marketing, Mobile Data, Mobile marketing
Read more >THE MYTH: Higher value offers drive better results. “If I offer you more for less, you’ll accept and become a devoted customer.” It’s an easy assumption to make, regardless of what product or service you’re marketing. But consumers have figured out the ins and outs of dangling carrots, and marketers are realizing that long-term success requires more than offering ‘the most’ or ‘the greatest’. Offers based on value alone tend to fall into a few [...]
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Vote Globys for GeekWire’s Geekiest Office!
Categories: Globys Read more >GeekWire has given us the honor of making us a Finalist in the heated contest for Seattle’s Geekiest Office. Please give us your vote! Support office pubs! Support pool, PacMan and secret office space behind turning bookcases! Take a tour of the offices here. Vote for us here! And if you like what you see…check out our open positions here.
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Big Growth in Big Data for Telecom
Read more >Recent reports and surveys confirm a shift in focus of dollars and strategies on data and predictive analytics. A report from TechNavio foresees big growth in big data worldwide, and it cites the data explosion and growth of user-friendly predictive modeling in the telecom sector as a key contributors. TechNavio forecasts the global big data market in the telecom sector to grow at a rate of over 55% from 2011-2015. A new Accenture report, “Evolutionary Trends [...]
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Big Minds on Big Data: Globys’ SVP of Data Sciences Shares What’s Hot in Seattle
Categories: Big data
Read more >What happens when you bring together 20+ Seattle Big Data thought leaders? A few hours of interesting conversation, some good laughs and a call out of some cool ways Seattle is advancing the Big Data landscape. Last night, Xconomy hosted a Big Data dinner which included executives from companies such as Google, Context Relevant, Tableau Software, UW, Pacific Northwest National Laboratory and Madrona Venture Group. Here’s a quick recap of a few of the topics [...]
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Happy Communications Customers – More than a Good Feeling
Categories: Customer experience
Read more >A recent survey lends more credibility to the idea that great customer service does a lot more than make warm fuzzies — it can increase your bottom line with better revenue and even a higher stock price. “From 2007 to 2012, customer experience leaders outperformed the broader market, generating a total return that was three times higher on average than the S&P 500,” said Jon Picoult, founder of Watermark Consulting. Mr. Picoult pulled no punches [...]
