Globys to Sponsor AppsXChange Asia: “The Meeting Place for the App Ecosystem”
Seattle, WA, United States, 05/26/2010 – Globys, a leading provider of contextual marketing and self-service solutions for the worldwide telecommunications market, today announced their sponsorship of AppsXChange Asia, which will be held at the Grand Hyatt in Singapore on June 16-17, 2010.
AppsXchange Asia, now in its 2nd year, is designed to give a complete understanding of how to capitalize on the exploding app market. Following the success of Apple, who saw its one billionth download in just nine months, other vendors like Google, Nokia, Microsoft, RIM, and Palm have launched application stores. Operators like Vodafone have followed the trend and many other operators and vendors are expected to follow suit. AppsXchange Asia will bring together the value chain to debate and discuss strategy and deployment in application stores to highlight the key developments in 2010 and what they mean for the entire ecosystem.
“As the app value chain continues to evolve with non-traditional vendors, mobile operators are missing their opportunity to take a leading position by not leveraging their assets to provide developers the two most compelling advantages: monetization and marketing,” said Mark Sten, senior vice president of Globys. “Globys is excited to partner with AppsXchange Asia to drive continued discussions around breaking down discoverability challenges and realizing the true revenue potential of the app market.”
Globys has a suite of contextual marketing solutions that enable app store providers to proactively make contextually relevant recommendations to their customers. Designed to help app store providers differentiate their stores for both consumers and developers, these solutions offer a superior consumer experience and enable developers to introduce relevant apps. Building on the company’s long history of helping communications service providers leverage and monetize their customer data assets to improve the customer experience, Globys is now providing other members of the mobile eco-system with new ways to enable discovery and adoption of products, plans, widgets, apps, and mobile ads.
About Globys
Globys provides some of the world’s leading telecommunications carriers with solutions that help them leverage and monetize their customer data assets. A spin off from VeriSign Inc., one of the world’s leading providers of infrastructure services, Globys offers a suite of products that have helped meet the needs of telecommunications operators for more than 14 years and supports global customer deployments.
Globys has headquarters in Seattle and regional offices around the world. Additional information can be found at http://www.globys.com.
Media and Analyst Contact Information:
Gina Preoteasa
Trylon SMR
(212) 725-2295
gina@trylonsmr.com
