Globys to Speak at OMMA Global on “How Mobile Will Activate Local Marketing”
Seattle, WA, United States, 01/24/2011 – Glenn Pingul, vice president of products & mobile strategies for Globys (www.globys.com), a leading provider of customer experience solutions for the worldwide telecommunications market, will be speaking on a panel at OMMA Global which is taking place at the Marriot Marquis in San Francisco from February 28th to March 1st.
OMMA Global is a semi-annual two-day intensive gathering that rolls all of the separate OMMA conferences in to one and provides up-to-the-minute news, information and ideas on digital sectors such as mobile, social, video, direct and display. OMMA Global West 2011 will focus on the user-generated disruptions that are forcing media and marketing institutions to rethink strategy and reorganize.
On March 1st, Pingul will participate in a panel titled “Checking Out Checking In: How Will Mobile Activate Local Marketing?” which will discuss the hype surrounding check-in apps, what local efforts are actually working, and where marketers should be placing their bets.
“The future of mobile is all about contextual relevance,” said Pingul. “In order for local marketers to truly take advantage of the opportunities the mobile channel offers, they have to think beyond just ‘check-in’ data and partner with carriers to leverage ALL of the data available to offer a personalized, relevant user experience.”
About Globys
Globys provides some of the world’s leading telecommunications carriers with solutions that help them leverage their customer data assets to enhance the overall customer experience. A spin off from VeriSign Inc., one of the world’s leading providers of infrastructure services, Globys offers a suite of products that have helped meet the needs of telecommunications carriers for more than 14 years and supports global customer deployments. Globys has headquarters in Seattle and regional offices around the world. Additional information can be found at www.globys.com.
Contact Information:
Gina Preoteasa
Trylon SMR
(212) 905-6060
gina@trylonsmr.com
