Globys to Discuss How to Leverage Rich Contextual Insights to Enhance the Customer Experience at The Personalization Summit
Seattle, WA – June 4, 2011 – Seattle, WA – Lara Albert, Senior Director of Global Marketing of Globys (www.Globys.com), a leading provider of customer experience solutions for the worldwide telecommunications market, will be participating in a panel at B/OSS Live!’s Personalization Summit on the importance of making the shift to truly personalized services and communications within the telecommunications industry.
The panel, titled “The Promise of Personalization,” will feature a group of experts led by Yankee Group Vice President, Susan McNeice, to discuss the many ways personalization can be achieved through content and apps, but also through an operators’ business units – whether that be customer care, billing, or marketing.
“Operators are shifting their focus from customer acquisition to monetizing their existing base,” said Alberts. “By leveraging the data they already have, combined with the ability to identify specific contexts that drive desired actions, Globys is helping operators to engage with customers when it matters most – moving beyond driving short-term revenues and one-off campaign success to maximizing the customer lifetime value of each and every subscriber.”
B/OSS Live! Conference & Businessplex is a three-day intensive gathering that focuses on the business and operations support system innovations that service providers need to lead the communications industry. The conference will be taking place at Gaylord National Resort & Convention Center in Washington, D.C. from June 15th to June 17th.
The panel is scheduled from 3:15 pm to 4:30 pm on Thursday, June 16th. For more information, please see the agenda here: http://www.billingosslive.com/2011/dc/ed-track-one.html.
About Globys
Globys provides some of the world’s leading telecommunications carriers with solutions that help them leverage their customer data assets to enhance the overall customer experience. A spin off from VeriSign Inc., one of the world’s leading providers of infrastructure services, Globys offers a suite of products that have helped meet the needs of telecommunications carriers for more than 15 years and supports global customer deployments.
Globys has headquarters in Seattle and regional offices around the world. Additional information can be found at www.globys.com.
Contact:
Gina Preoteasa
Trylon SMR
(212) 905-6060
