Globys Recognized for Predictive Analytics That Drive One to One Personalization Solutions
Seattle, WA, United States, 07/14/2009 – At the 5th International Conference on Intelligent Environments, Derek Stanford, Director of Analytics of Globys, will present the results of a Globys study examining purchase history of a major North American mobile carrier to determine adoption pathways, predictive models based on logistic regression, and impacts on customer retention and churn for mobile computing services.
In January 2009, Globys launched a suite of targeted marketing solutions aimed at helping telecommunications service providers significantly increase APRU by targeting the right customer with the right product at the right time. By incorporating customer profiling and predictive analytics, Globys enables service providers to deliver contextually relevant products and services based on purchase propensities for individual customers.
The conference, hosted in Barcelona, Spain on July 20-21, will provide a leading edge forum for researchers and engineers from multiple geographies and industries to present their latest research and to discuss future directions in the area of Intelligent Environments.
About Globys
Globys provides some of the world’s leading telecommunications carriers with solutions that help them leverage and monetize their customer data assets. A spin off from VeriSign Inc., one of the world’s leading providers of infrastructure services, Globys offers a suite of products that have helped meet the needs of telecommunications carriers for more than 12 years and now supports more than 30 customers globally. Each of Globys’ applications are designed to leverage customers data into richer, more valuable intelligence, helping carriers to increase revenue, reduce churn and enhance profitability across the entire customer lifecycle.
Globys has headquarters in Seattle, Washington and can be found on the Web at http://www.globys.com.
Media and Analyst Contact Information:
Carrie Klauss
Marketing Manager, Globys
+1.912.429.2544
cklauss@globys.com
