Globys Presents at AppsXchange Asia on ‘The Key to Differentiating the Operator App Store’
Seattle, WA, United States, 06/17/2010 – Globys, a leading provider of contextual marketing and self-service solutions for the worldwide telecommunications market, announced that Duane Edwards, senior vice president of product development for Globys, delivered a presentation to the AppsXchange Asia attendees on how operators can differentiate themselves among app providers by enabling discovery though targeted offers.
AppsXchange Asia, now in its 2nd year, is designed to give a complete understanding of how to capitalize on the exploding app market. The event was attended by over 140 delegates from mobile operators, application developers, content owners and solution providers from Asia, Europe and the US.
“The big question at the conference was “should they or shouldn’t they” with respect to operators launching their own apps stores. Half the operators that spoke have launched or plan to launch an app store while half were not going to launch one and instead support the stores of the platform providers such as Apple, Google, RIM, and Nokia,” said Edwards. “Operators realize the importance of apps to their data revenue growth and retention strategies and it seems that operators helping with the discovery of apps and other content outside their walled gardens is an emerging trend.”
Praveen Ragan, Head of Mobile Internet at DiGi Telecommunications in Malaysia, presented results of a survey of their iPhone customers that had not downloaded any apps in their first 30 days. Of those, 45% “didn’t know what to download” and 40% felt there were “too many choices” (the remaining 15% were “not interested”).
“Operators that can successfully direct their customers to relevant apps and other content will indeed benefit from growth in data revenues and increased customer loyalty,” said Edwards. “And given their unique customer data assets, they are absolutely in a position to provide recommendations to customers that the app stores can’t do as effectively.”
Globys has a suite of contextual marketing solutions that enable app store providers to proactively make contextually relevant recommendations to their customers. Designed to help app store providers differentiate their stores for both consumers and developers, these solutions offer a superior consumer experience and enable developers to introduce relevant apps. Building on the company’s long history of helping communications service providers leverage and monetize their customer data assets to improve the customer experience, Globys is now providing other members of the mobile eco-system with new ways to enable discovery and adoption of products, plans, widgets, apps, and mobile ads.
About Globys
Globys provides some of the world’s leading telecommunications carriers with solutions that help them leverage and monetize their customer data assets. A spin off from VeriSign Inc., one of the world’s leading providers of infrastructure services, Globys offers a suite of products that have helped meet the needs of telecommunications operators for more than 14 years and supports global customer deployments.
Globys has headquarters in Seattle and regional offices around the world. Additional information can be found at http://www.globys.com.
Media and Analyst Contact Information:
Gina Preoteasa
Trylon SMR
(212) 725-2295
gina@trylonsmr.com
