Globys Participates in Mobile App Roundtable to Discuss the Challenge of Mobile App Discovery
Seattle, WA, United States, 04/23/2010 – At PluggedIn Ventures’ April Roundtable, held in New York City on April 22nd, Globys senior executive Mark Sten discussed the challenges and opportunities that the rapid growth of mobile apps is creating for the entire mobile ecosystem.
“With 100s of apps added each week, the ability for a customer to discover an app gets more and more difficult,” said Mark Sten, senior vice president of Globys. “Without uptake of their app, developers are struggling to make money and leading brands are contemplating the true value of the mobile marketing channel.”
Focused on “Mobile Apps” and the new ecosystem that has been created with smartphones, the April roundtable included executives from Sony Music, BravoTV, MRM Worldwide, and several mobile app developers including WorldLive Mobile, rmbrME, Buzzd, and GuerillaApps.
“In order to realize the full mobile app opportunity, app store providers have to break down discoverability hurdles,” said Sten. “For developers to partner with operators and other app store providers outside of Google and Apple, they have to be assured an audience for their app.”
By utilizing analytics on how a specific app is used to then recommend apps in a contextually relevant manner, developers can more effectively reach consumers and in turn, consumers can discover apps that add real value to their everyday lives.
Globys has a suite of contextual marketing solutions that enable app store providers to proactively make contextually relevant recommendations to their customers. Designed to help app store providers differentiate their stores for both consumers and developers, these solutions offer a superior consumer experience and enable developers to introduce relevant apps. Building on the company’s long history of helping communications service providers leverage and monetize their customer data assets to improve the customer experience, Globys is now providing other members of the mobile eco-system with new ways to enable discovery and adoption of products, plans, widgets, apps, and mobile ads.
PluggedIn Ventures hosts a series of roundtable gatherings and larger scale events for digital media companies, bringing together innovators, executives, gatekeepers and investors to discuss trending industry topics, with the objective of unlocking the full value of doing business together.
About Globys
Globys provides some of the world’s leading telecommunications carriers with solutions that help them leverage and monetize their customer data assets. A spin off from VeriSign Inc., one of the world’s leading providers of infrastructure services, Globys offers a suite of products that have helped meet the needs of telecommunications carriers for more than 12 years and now supports more than 30 customers globally. Each of Globys’ applications are designed to leverage customers data into richer, more valuable intelligence, helping carriers to increase revenue, reduce churn and enhance profitability across the entire customer lifecycle.
Globys has headquarters in Seattle, Washington and can be found on the Web at http://www.globys.com.
Media and Analyst Contact Information:
Carrie Klauss
Marketing Manager, Globys
+1.912.429.2544
cklauss@globys.com
