Globys Named Billing & OSS World’s ‘Innovator of the Year’ for Mobile Occasions Solution
Contextual marketing solution recognized as potential game changer for wireless operators
(Seattle, June 15, 2011) – Globys (www.Globys.com), a leading provider of customer experience solutions for the worldwide telecommunications market, received Billing & OSS World’s 2011 ‘Innovator of the Year’ Excellence Award for its contextual marketing solution, Globys Mobile Occasions. New to the awards this year, the ‘Innovator of the Year’ category was introduced to recognize excellence in new products, new ideas, new twists or other signs of creative thinking and execution. According to event organizers, this category generated the highest number of submissions among all six categories.
A contextual marketing solution developed specifically for mobile operators and launched in 2010, Globys Mobile Occasions leverages rich customer data and contextual intelligence to help operators better engage their customers throughout their life cycle. The solution identifies the right context in which to proactively engage each customer and the right action to take to ensure that every communication helps increase customer lifetime value.
Globys Mobile Occasions treats each customer as a segment of one to drive highly personalized and relevant messages. The solution identifies a wide range of unique contexts, those that are billing and usage-related, those driven by customer interactions, behaviors, external events, time, location, etc. and applies them across a customer’s entire lifecycle. For each context, the solution also identifies the right action to take e.g., communication, alert, content, offer, etc.
“As customer experience has become a critical focus for today’s operators, we have continued to enhance our solution suite with innovative technologies that enhance the customer experience and help operators maximize customer lifetime value,” said Derek Edwards, CEO of Globys. “Globys is honored to be recognized by Billing & OSS World for our Mobile Occasions solution as this further validates the unique value that our context-driven life cycle management approach is delivering to today’s leading wireless operators.”
Honored at the Excellence Awards ceremony on June 15th at the B/OSS Live! Conference & Businessplex in Washington, D.C and featured on the Billing & OSS website, www.billingworld.com, Globys is pleased to be recognized for an innovation that can change the competitive dynamic in the marketplace.
“True contextual marketing is different from event marketing or segment marketing in that it is built on an understanding and interpretation of complex operator data to determine the right context for proactive, one-to-one customer engagement,” said Edwards. “Other systems rely on a batch of summary data or simple calendar-based triggers, for example, and deliver messages to segments of customers based on events versus marketing to individuals in the right context. Contextual marketing enables an operator to deliver personalized and relevant communication throughout a customer’s life cycle allowing them to be smarter about how to holistically manage customer relationships.”
Through automation and machine learning, the Globys Mobile Occasions solution determines what is the right communication and context for each customer, leading to increased relevance, smarter and more effective marketing, and faster time to market.
Globys is working with operators who are leveraging Globys Mobile Occasions to meet a range of objectives, including increasing mobile data usage, stimulating more frequent prepaid top ups, migrating customers to higher rate plans, and reducing churn as part of a strategic life cycle-based marketing approach.
About Globys
Globys provides some of the world’s leading telecommunication service providers with solutions that help them leverage their rich customer data to deliver a better customer experience. A spin off from VeriSign Inc., one of the world’s leading providers of infrastructure services, Globys offers a suite of products and services that have helped meet the needs of telecommunications providers for more than 15 years. Headquartered in Seattle, Globys has offices in North America, Europe, Asia, and the Middle East, and partners with the world’s leading telecommunications software and services vendors to deliver its solutions worldwide. Additional information can be found at www.globys.com.
Contact:
Gina Preoteasa
TrylonSMR
(212) 905-6060
