Globys Launches ContextualMarketing.com
Seattle, WA, United States, 02/03/2011 – Globys (www.globys.com), a leading provider of customer experience solutions for the worldwide telecommunications market, has launched ContextualMarketing.com, a site dedicated to educating the entire mobile ecosystem – carriers, brands, app developers, handset manufactures – on the opportunities true contextual marketing presents.
From insights on how contextual marketing works and how it benefits each respective player, to a blog that includes commentary on best practices and industry insights, Contextualmarketing.com is a source for marketers to learn the value in leveraging carrier data to deliver the right offer to the right person at the right time and place.
“The concept of contextual marketing has expanded beyond online search to mobile and with the right tools, this represents a major transformation in how marketers engage with consumers,” said Duane Edwards, co-founder and senior vice president of product management of Globys. “The mobile experience is filled with contexts like relative location, time of day, what an individual is interested in, and how their social network influences their purchase and usage behaviors. Those who tap into all of these contexts to deliver a personally relevant experience will have much higher success rates than those who continue to aim blindly. Through ContextualMarketing.com, we look forward to starting a dialogue with mobile industry players about this new era of contextual marketing.”
About Globys
Globys provides some of the world’s leading telecommunications carriers with solutions that help them leverage their customer data assets to enhance the overall customer experience. A spin off from VeriSign Inc., one of the world’s leading providers of infrastructure services, Globys offers a suite of products that have helped meet the needs of telecommunications carriers for more than 14 years and supports global customer deployments. Globys has headquarters in Seattle and regional offices around the world. Additional information can be found at www.globys.com.
Contact Information:
Gina Preoteasa
Trylon SMR
(212) 905-6060
gina@trylonsmr.com
