Globys Included in Leading Analyst Firm Report on ‘Surviving the Mobile Data Revenue Roller Coaster’
Seattle, WA, United States, 05/31/2010 – Globys, a leading provider of contextual marketing and self-service solutions for the worldwide telecommunications market, has been included in Yankee Group’s ‘Surviving the Mobile Data Revenue Roller Coaster’ report.
In this forecast, Yankee Group predicts the growth of network traffic to increase by 29 times between 2009 and 2015. As a result, MNOs are being faced with a monumental challenge to provide consistent service, maintain revenue streams and reduce customer churn. Sheryl Kingstone, Director of Research at Yankee group, noted that “today’s MNOs need real-time visibility into the wealth of critical subscriber intelligence hidden in their network data traffic – information that can help them, and their content partners, understand subscribers’ needs, interests and behaviors on mobile data service connections.”
Within her report, Kingstone identifies Globys as one of the market leaders using network intelligence to uncover potential content for cross-sell to end-users to improve marketing campaigns.
“Globys has been helping carriers around the world leverage and monetize their customer data assets for over fourteen years,” said Derek Edwards, CEO of Globys. “As mobile continues to grow as the preferred method for communications, transactions, and entertainment, MNOs who can proactively act on their subscriber intelligence have a unique opportunity to enhance the customer experience by supporting and marketing to subscribers as they’re living their everyday lives.”
About Globys
Globys provides some of the world’s leading telecommunications carriers with solutions that help them leverage and monetize their customer data assets. A spin off from VeriSign Inc., one of the world’s leading providers of infrastructure services, Globys offers a suite of products that have helped meet the needs of telecommunications operators for more than 14 years and supports global customer deployments.
Globys has headquarters in Seattle and regional offices around the world. Additional information can be found at http://www.globys.com.
Media and Analyst Contact Information:
Gina Preoteasa
Trylon SMR
(212) 725-2295
gina@trylonsmr.com
