Globys Included in Gartner’s Hype Cycle for CSP Operations
Recognized as leader in Electronic Bill Presentment and Payment and Real-Time Customer Offer Engines
Seattle, WA, United States, 07/28/2011 – Globys (www.Globys.com), a leading provider of customer experience solutions for the worldwide telecommunications market, has been included in Gartner’s Hype Cycle for Communications Service Providers as a leading vendor in Real-Time Customer Offer Engines for CSPs and Electronic Bill Presentment and Payment for Telecom Providers.
Developed to help CIOs and CTOs assess available technologies, the Hype Cycle states that CSPs must save costs and raise revenue by streamlining back offices, improving customer relations, supporting new business models and offering new solutions.
Within the analysis, Gartner identifies Globys as one of the market leaders in Electronic Bill Presentment and Payment for Telecom Service Providers. This technology is included in ‘Technologies Climbing the Slope’, which includes technologies that have proven their value over the years and are getting closer to maturity. According to Gartner, “For corporate customers, CSPs should offer EBPP and bill analysis to manipulate, disseminate and allocate cost centers electronically. They should consider it a tool for improving customer satisfaction and retention.” Globys offers a suite of billing and analysis solutions tailored to meet the needs of wholesale, enterprise, mid-market, SMB, and consumer customers.
Globys is also included in the emerging technology of Real-Time Customer Offer Engines for CSPs, which allow CSPs to offer something tailored to an individual or a small group of customers. According to Gartner, “Creating offers in real time requires the use of immediate information on customers, such as their current usage, location and billing details. CSPs use pattern-based techniques to create offers using these engines, typically drawing on customers’ usage history or other business intelligence data. We also see them starting to use context-aware information, such as a customer’s prepay account balance or arrival at an airport, to ensure offers suit the immediate context.” In 2010, Globys launched its contextual marketing solutions, including Mobile Occasions which uses real-time analysis and machine learning to help CSPs determine the best offer (right context, right treatment) to deliver to customers.
“For over fifteen years, Globys has been helping CSPs around the world leverage their customer data assets to enhance the customer experience and we’re pleased to be recognized in the Gartner Hype Cycle,” said Derek Edwards, CEO of Globys. “Whether providing billing and analysis for complex enterprise customers, simple bill pay for SMBs, or real-time contextual offers for consumers, Globys’ expertise in managing and analyzing telecom data has enabled our clients to increase customer satisfaction, reduce churn, and increase ARPUs.”
About Globys
Globys provides some of the world’s leading telecommunication service providers with solutions that help them leverage their rich customer data to deliver a better customer experience. A spin off from VeriSign Inc., one of the world’s leading providers of infrastructure services, Globys offers a suite of products and services that have helped meet the needs of telecommunications providers for more than 15 years. Headquartered in Seattle, Globys has offices in North America, Europe, Asia, and the Middle East, and partners with the world’s leading telecommunications software and services vendors to deliver its solutions worldwide. Additional information can be found at www.globys.com.
Contact:
Gina Preoteasa
TrylonSMR
(212) 905-6060
