Globys Enhances Usage Analysis Solution with Predictive Intelligence & Advanced Alerting Capabilities
Leading real-time analytics product helps operators anticipate customers’ needs to deliver a more relevant customer experience
Seattle, WA – March 22, 2011 – Globys (www.Globys.com), a leading provider of customer experience solutions for the worldwide telecommunications market, has enhanced Globys Usage Analyst to enable a service provider’s customers, as well as internal teams, to proactively monitor both current and predicted usage. With these enhancements, Globys continues its focus on helping service providers leverage their customer data assets to enhance the overall customer experience. The ability to anticipate a customer’s needs allows service providers to differentiate their experience by providing critical insights at the right time.
The solution’s newly added predictive intelligence capabilities leverage real-time data and analytics to anticipate future behavior and needs. With insights delivered on a proactive basis, customers can optimize their telecom services by not only reacting to past usage, but also planning accordingly for what’s coming. Consumer customers gain the ability to understand and manage their data usage in order to avoid bill shock, while business customers gain critical insight in to current activity such as inbound call volume, domain traffic, bandwidth utilization, spend overages, and fraud and misuse.
The Globys solution features alerting capabilities that have been enhanced to ensure optimal delivery and relevance of an individual customer’s critical information. Multiple channel options (SMS, email, in-application), as well as alert presentation and frequency options (daily status updates, in-application dashboards, usage triggered) enable users to define the ideal alerting experience so customers can act quickly to impact results. Intuitive alert templates based on data and individual customer profiles have also been incorporated. Globys Usage Analyst intelligently recommends alerts rather than requiring users to manually define an alert for a particular variable.
“In today’s competitive market, simply providing customers access to current usage data is not enough,” said Derek Edwards, co-founder and CEO of Globys. “To attract, and just as importantly, retain their valued customers, service providers must go a step further in delivering the relevant experience that customers demand. This includes providing real-time visibility into current activity – proactively, consistently, and in a way that is easy to digest and act upon. With Globys Usage Analyst, service providers not only provide their customers direct access to rich, actionable insights, but also gain the ability to monitor customer needs 24×7, which is a significant advantage in being able to deliver against customers’ expectations.”
By enabling proactive monitoring of their telecom usage and spend, including current data usage, deviation of trends for data consumption, and anticipated bandwidth usage, end users become dependent on the insights provided, driving customer loyalty and satisfaction. For service providers, these alerts signal when services are nearing capacity, sudden changes in activity, and patterns in similar companies, allowing internal teams to move smarter and faster on up-sell opportunities and retention efforts.
“Globys has been helping global service providers transform their wealth of data into meaningful, easy to understand insights for more than 15 years. Our experience in working exclusively with operators and the myriad of customer data assets that they have allows for continual understanding and validation of end-user and service provider needs,” said Edwards. “These enhancements further validate Globys’ commitment to providing market-leading customer experience solutions with a proven ROI.”
About Globys
Globys provides some of the world’s leading telecommunications carriers with solutions that help them leverage their customer data assets to enhance the overall customer experience. A spin off from VeriSign Inc., one of the world’s leading providers of infrastructure services, Globys offers a suite of products that have helped meet the needs of telecommunications carriers for more than 15 years and supports global customer deployments. Globys has headquarters in Seattle and regional offices around the world. Additional information can be found at www.globys.com.
Contact:
Gina Preoteasa
Trylon SMR
(212) 905-6060; gina@trylonsmr.com
