Australian Telecom Operator to Deploy Globys’ One2One Contextual Marketing Solution for SMB Customers
Seattle, WA, United States, 09/26/2009 – Globys, a leading provider of self-service and contextual marketing solutions for the worldwide telecommunications market, announced today that AAPT, one of Australia’s three largest telecommunications companies, will deploy Globys One2One to recommend and deliver more relevant products and services to its SMB customer base.
Leveraging in-depth customer intelligence and rich profiles, Globys One2One is a predictive analytics solution that will enable more precise, personalized targeting at the individual customer level, allowing AAPT to monetize customer interactions through their online portal by more effectively up-selling and cross-selling products and services.
“The SMB market value is to some degree un-tapped due to over-extended sales channels and lack of ability to deliver personalized offers at the individual customer level,” said Duane Edwards, Senior Vice President, Product Development of Globys. “By leveraging Globys’ expertise in helping service providers monetize their customer data assets and deploy more effective targeted marketing solutions, AAPT will be able to maximize the effectiveness of its online channel in delivering the right offer at the right time to the right customer, leading to higher APRU and more optimal use of campaign management marketing dollars.”
About Globys
Globys provides some of the world’s leading telecommunications carriers with solutions that help them leverage and monetize their customer data assets. A spin off from VeriSign Inc., one of the world’s leading providers of infrastructure services, Globys offers a suite of products that have helped meet the needs of telecommunications carriers for more than 12 years and now supports more than 30 customers globally. Each of Globys’ applications are designed to leverage customers data into richer, more valuable intelligence, helping carriers to increase revenue, reduce churn and enhance profitability across the entire customer lifecycle.
Globys has headquarters in Seattle, Washington and can be found on the Web at http://www.globys.com.
About AAPT
AAPT is one of Australia’s three largest telecommunications companies and offers the full range of local and long distance voice, mobile, data and internet services for residential, business, government and wholesale customers. AAPT is 100% owned by Telecom New Zealand, New Zealand’s largest listed company and one of the top 20 largest listed companies on the Australian Stock Exchange. http://home.aapt.com.au/
Media and Analyst Contact Information:
Carrie Klauss
Marketing Manager, Globys
+1.912.429.2544
cklauss@globys.com
