Globys In The News

The wealth of data that lies within a carrier and the ability to turn that data into actionable insights to make contextually relevant recommendations is the key to differentiation from the Apples and the Googles – both from a developer perspective and a consumer perspective.”

Duane Edwards, SVP Product Development, Globys

NFC vs. cloud-based payments: Which will reach scale first?
Cloud 101: The Cloud Defined
From Moneyball to Mobileball: The Answer is in the Data
Getting the customer hooked
Analytics: The brains behind mobile marketing success
Top 10 New Year’s Resolutions for Mobile Marketers
Voice of the Customer: Measuring What Matters
All I want for Christmas is…a sweater with a reindeer on it?
Customer experience is the goal, but what are the first steps for telcos?
Bill Shock: Why Has It Come to This?
Would you give up your shower and shoes for your mobile phone?
Bill Shock Is An Unnecssary Evil
How data, or lack thereof, can make or break daily deals sites
Let context drive your customer approach
Nothing but Net: Creating Loyal Mobile Customers
Overcoming silos key to improving mobile customer experience
Doing Business in Asia: Rising exports show demand
Making Consumer E-Billing Work: What Telcos Need to Do
Using Context to Improve Prepaid Retention
Customer lifecycle management — why telcos aren’t so great at it (and how to get started)
How to globalize a luxury branded mobile app
Insane in the Membrane – how marketers are using analytics to ‘break the habit’
Tiered Billing First Step in Evolving Pricing Models
Putting Monetization in Context
LBS and Contextual Marketing
Globys Shares Insights on Turning Data into Actionable Insights at Personalization Summit
Globys Wins B/OSS Live! Innovator of the Year Award for Contextual Marketing Solution
Groupon’s biggest challenge ahead: customer retention
Globys Enhances Customer Experience Suite
Globys Named a Finalist for B/OSS Live! Excellence Innovator of the Year Award
Analytics Help Carriers Boost ASCI Ratings
From location-centric to customer-centric
Carriers need to leverage network data to keep customers
Reader Forum: Limits be gone with split billing
Carriers hold the key to mobile marketing, mcommerce success
Ready. Aim. Fired.
Look forward, profit from your data
Going Global: Leverage the world to grow your business
Daily deal model brings new opportunities for B2B companies
What carriers can learn from Groupon and LivingSocial
Globys updates usage analysis solution
The Last Differentiating Opporunity – A Consistent, Transparent, and Dynamic Customer Experience
Mobily and Globys launch online billing and analytics solution to enhance corporate customer experience
Globys Suite Leverages Operator Data Assets
Globys launches split billing solution
How to match brand apps with consumers
Delivering a GREAT Customer Experience
High time for customized marketing
App-titude shift
Building Loyalty Through a Better Customer Experience
The death of segment marketing
Reader Forum: Evolving the customer experience from ‘great’ to ‘personally relevant’
Segmenting Is Dead: Shift To True 1:1
How location-based advertising is not just where you are standing
The Mobile Battleground: Who’s Going to Win the Customer Relationship?
Globys Updates Contextual Marketing Solution
Mobile Internet apps moving e-commerce off the Web
Wading Through a Sea of Apps?
Relevance Rules
Is Context-Aware Computing Ready for the Limelight?
How to accelerate mobile data adoption in the mass market
New Research Reveals Apps that Drive Most Frequent Mobile Internet Usage in Australia
Reader Forum: The new era of contextual marketing
Killer Mobile Apps and Other Value-Added Services in Asia
Convenience drives APAC mobile app adoption
Carriers missing opportunity with app stores
Is search where the big bucks will be in mobile?
Yeah, There’s An App for That: Finding the Mobile User’s ‘Point of Need’
Globys Announces Contextual Marketing Solutions with Real-Time Target of an Occasion
CTIA: Globys launches contextual marketing for mobile
Level 3 Communications and Globys Launch Online Billing & Analytics Solution to Support Enterprise Portal Strategy
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Learn More About Globys

Analyst Perspective

The value that this approach to contextual
marketing offers is helping carriers to monetize their data by addressing customer needs in the specific context of a moment.”

Yankee Group

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